Every year, social media gets more and more influential in marketing
Social media platforms are allowing users to connect with each other and brands in ways that would have seemed like science fiction just a few decades ago. You can live stream anywhere, AR and VR are slowly becoming more affordable, and AI is changing how businesses around the world interact with consumers and solve problems.
What can we look forward to from 2018’s social media? That’s the topic of this week’s infographic. It comes to us from Filmora. This infographic looks ahead at 2018, predicting what will be trending across multiple social media networks.
A few key points from the infographic include
80% of global traffic will be directed towards video by 2020.
The video streaming marketing is expected to be worth $70.05B by 2021
There are an estimated 12,000 monthly active bots currently on Facebook.
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Let us know what you think:
What new social technologies will you be experimenting with in 2018?
Has your brand ever tried any of these popular technologies?
What are the first steps you can take to harness some of these social trends?
Acadia Otlowski is the editor and copywriter at HiP. She handles writing subject lines and email copy as well as contributing weekly to the blog. Acadia is a journalism major turned marketing enthusiast with a heavy background in research and writing. Outside of work, she is an avid reader and storyteller, as well as a fire performer.