Infographic – The Unwritten Rules of Email Marketing

Unwritten rules are common in any sort of profession. They’re a mix of standard practice and common sense. The expectation is these things are done by default, but, realistically, that’s not always the case.

The problem with unwritten rules is they tend to be taken for granted. They’re second nature to experienced practitioners, so, when it comes time to train others, unwritten rules don’t always get passed on to the next generation.

This Friday’s infographic takes the unwritten out of unwritten rules for email marketing. It comes to us from PureB2B by way of Marketing Insider Group. The infographic offers up 15 “unwritten” rules of email marketing and a short description of why each is important.

Some of the most crucial rules from the infographic include:

  • Set campaign objectives before you send any emails
  • Allow recipients to respond to a real person
  • Analyze the email habits of your customers

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Let us know what you think:

  • Do you support the concept of unwritten rules?
  • What are some unwritten rules for other areas of marketing?
  • Would you add any rules to the list in the infographic?

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