The holiday season is rapidly approaching and although it may seem too early for seasonal posts (like this), it’s a perfect time to start planning your holiday marketing strategy.
Learn how to plan for and execute great posts this holiday season, which will help catapult your brand into this festive time of year.
1. Start planning now
Like, right this second.
Thanksgiving is November 23 (in the United States).
You should have started your holiday marketing strategy before Halloween and Day of the Dead. But if you didn’t catch along soon enough, at least try to start planning holiday content before Thanksgiving
2. Determine what to celebrate
You need to sit down and decide which holidays your company will recognize publicly through social media and content marketing.
This is easier said than done. You have a few choices:
- National holidays – This is pretty common. Your brand can publicly celebrate major holidays in the nation that it is located. If you have a large number of clients from other nations, it may be worthwhile to note those holidays as well.
Not all holidays are created equal though, be mindful of not recognizing any particular holiday that could be polarizing, such as Columbus Day. This holiday is not well-loved in today’s socially-conscious world.
- Local holidays – If you sell to of local (could be city or state) customers, try to connect your business with a sense of place. It will allow you to connect with customers over familiar local imagery.
Even non-local businesses will appreciate the sense of place they receive from seeing what the culture is like where your company makes the magic happen.
- Non-secular holidays – This is something you have to be very careful about, to the point where I just wouldn’t unless you are very sure it is worth potentially alienating a percentage of your audience.