Reader’s Choice: The Top 10 HIPBlog Posts of 2019

It’s that time of year again. In today’s post, we look at the top 10, reader’s choice blog posts of 2019. 2019 is the first full year the HIPBlog was on our newly designed website, and we spent a bulk of the year ensuring our most popular posts were migrated and updated to it. The reader’s choice list is based on the number of page views that each post received in 2019.

The period that we tracked is from January 1, 2019 to December 23, 2019. In that period, our website got almost 98k views. In the past, we haven’t shared our specific traffic numbers, but we decided adding them to this post would be that much more engaging.

We’ll share with you those numbers and talk about some of the reasons we think these posts are popular on our website.

What is a lead? What is a prospect? What is the difference?


This post is a classic. It features an original publication date of 2015, but I think it’s even older than that. This is one of those posts that proves that Google algorithms reward long posts that have been online for a long time, which are consistently updated.

This post answers an essential question for those B2B companies and syndicators that use our leads. It clearly defines an answer to this common question, which is a characteristic of a lot of our most popular posts.


How should you capitalize your subject lines?


This is one of my favorite posts I’ve written for the HIPBlog. We think this post has become the second most popular post of all time on the HIPBlog because of the amount of original research it contains.

And again, this post is a little older, with an original publish date in 2017. We have continued to make yearly updates to this post as well, updating the data and the images to keep them relevant.

A professional content creator’s view on the word “blog”


Most of our posts with the most views are a minimum of two years old.

This post is a little different from the prior three top posts because it’s not necessarily answering a question.

It does offer a unique perspective on the word blog and alternatives for those that don’t want to call their content a blog. The post likely does well because it expresses an opinion and provides valuable information.

Whitepaper or White Paper

Is it white paper or whitepaper? The final word or two


Here’s yet another post that’s answering a question that is hyper-specific to what HIPB2B does and the work we do.

The HIPTeam uses whitepapers all the time, so this post is a good fit for both our customers and our internal processes.  The catchy title combined with the subject matter is what made this post popular.

First touch, last touch, or something else? The marketing Attribution question


In today’s digital world, there are countless ways for leads to come into your pipeline. But how do you know where a customer that converts started their customer journey?

That’s the question this post answers.

This is another post that is a few years old and helps to answer a critical problem in B2B marketing today. That’s likely why it still gets a decent number of views.

Metrics, analytics, and KPI: what’s the difference?


This format of post always works well for the HIPBlog. We cover some standard data-related marketing terms in this post, which is why it continues to perform decently.

This post is due for an update, which will be a priority for us in 2020.



This is another great piece of content that will also need a refresh as we move into the new decade. Consistent styling in your written content makes you appear more credible overall. This post outlines some of the key differences between the two style books and helps marketers to choose which one is best for their brand.



This post has just shy of 1000 views, but it solves a decently common issue here in B2B marketing.

A/B testing is a vital part of a B2B marketing strategy. It helps you determine what your audience likes best through scientific method-inspired tests.



This post was a difficult one to write, but it came out well. This post is also one of HIPBlog’s most popular Medium posts.

The marriage of the physical idea of friction and the concept of friction in marketing was challenging to write. But the result is a post that describes friction in marketing well, while also teaching the reader a little about friction in the physical world. I’m glad this is one of the posts that gets a higher number of hits because it was a lot of work.

As 2019 comes to a close, we look at the posts that made HIPB2B’s website well-trafficked this year. We see that posts that answer some of B2B marketers questions are the most popular. Another key to success is original research to provide the answers to those questions. The final piece seems to be taking a side on an issue or problem that is at least mildly divisive. We look forward to the next decade’s worth of content and the readers who will come through our website.


Let us know what you think:

  • What’s your favorite  post from this list?
  • Were you surprised by any of the posts on this list?
  • What can we do to make more of our posts draw traffic like these top posts? 



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