b2b
Fashion models, travel bloggers, consumer brands, and … B2B? You might be wondering, “What could these possibly have in common?”…
In today’s post, we talk about the term “friction” and its usage and applications in marketing. What is friction in…
While B2B and B2C may have different target audiences, they have the same primary objective – to generate sales. But…
It’s not long ago that cold calling and knocking on front doors were the most common approaches to driving business….
