In the B2B marketing community, there’s a fair bit of confusion surrounding the terms “Lead Generation” and “Demand Generation”. On…
b2b marketing
Can you imagine making a major B2B purchase without ever speaking to a sales rep? Better yet, can you imagine…
Here we are now with the third installment of our 7-part interview series, “Inside the Demand Generation Agency”. Today, I’m…
Business-to-business (B2B) versus business-to-consumer (B2C) is one of the most important distinctions between different types of marketing. As a rule,…