Today is a sad day for many content marketers. The popular social media search, monitoring, and analysis program, Topsy, officially…
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As an email-based marketing firm you basically have one objective. To make sure those contacts stay contacts. They’re on your…
Content marketers know that consistently generating new content day in and day out is a difficult feat. Thankfully, repurposing exists…
Allocating budget to certain products or services for the success of your business can be a daunting task. The inevitable…
For the second year in a row, the HiP team ventured to Cleveland, OH in early September for Content Marketing…
As the authority of traditional marketing continues to diminish in today’s marketing industry, content marketing is becoming one of the…
Engaging in social media marketing is essential for new business. It is a platform for sharing content, connecting with your…
A full-fledged content marketing effort is no small undertaking. Between planning, implementation, and ongoing management, there’s no shortage of to-dos. …
Just over a week ago, I made the cross-country trip from our East Coast headquarters to Seattle, Washington for MozCon…
Regular content creation is a necessity for successful marketing efforts. In the realm of content marketing, there are four main…