Ascend2’s Todd Lebo has been in marketing a long time. How long? Long enough to see marketing move from snail…
email marketing
Political affiliation aside, I think most everyone can agree that Hillary Clinton may not have gotten the response she was…
At its most basic level, a marketing campaign has three elements: a delivery method, a landing page, and a confirmation…
The holidays are certainly a busy time for everyone. And let’s face it, B2B email marketing may not be top…
Automation is an excellent tool for taking your marketing strategy to the next level. It is a category of software…
As an email-based marketing firm you basically have one objective. To make sure those contacts stay contacts. They’re on your…
The topic of email copy is nothing new to the HiP Blog. We’ve written a couple of posts on email…
If you’ve been at your current company for any length of time, you’ve probably noticed some tendencies among your coworkers;…
Few would argue that a finely-tuned message is key to the success of an email marketing campaign. At the same…
Spam: A dreaded word by email marketers. Spam has a variety of interpretations, but it is essentially unsolicited, irrelevant email…