It’s that time of year again. The time when we office-dwellers take a well-deserved break from our desks, inboxes, and…
The topic of email copy is nothing new to the HiP Blog. We’ve written a couple of posts on email…
If you’ve been at your current company for any length of time, you’ve probably noticed some tendencies among your coworkers;…
Few would argue that a finely-tuned message is key to the success of an email marketing campaign. At the same…
Spam: A dreaded word by email marketers. Spam has a variety of interpretations, but it is essentially unsolicited, irrelevant email…
U.S. companies send an average of 1.47 million emails every month, 59 percent of which are marketing emails. Email marketing…
Email is a cornerstone of modern marketing, especially for B2B organizations. Email plays a pivotal – and largely irreplaceable –…