As a data-lover and budding young marketer, I began taking an interest in marketing KPIs and metrics soon after reading…
lead nurture
Today’s enterprise marketers and sales teams face tactically different, yet similar end-goals. How does a brand cut through the clutter…
Lead scoring is a prevalent topic across many leading business blogs. As companies compete to develop increasingly sophisticated marketing machines,…
Leads are undoubtedly a widely important piece of the sales and marketing puzzle. They are the key to customers and,…
For the second year in a row, B2B marketers rated lead generation as their top online marketing challenge. Six out…
Lifecycle marketing is an all-encompassing process that provides opportunities for lead generation, lead conversion, and eventually the creation of engaged…
As important as lead generation is, it’s just the beginning of a longer and more complicated sales process. A fresh…
Business-to-business (B2B) versus business-to-consumer (B2C) is one of the most important distinctions between different types of marketing. As a rule,…