personalization
For more than a decade, marketing hasn’t stopped talking about personalization. Much of the conversation started when Amazon launched its…
While B2B and B2C may have different target audiences, they have the same primary objective – to generate sales. But…
Nearly every single time I read an article about personalization, Amazon.com is brought up. I’ve even done it. It’s easy…
The other day, I was browsing Amazon.com’s homepage, when something caught my eye. I don’t remember what exactly drew me…
Everyone wants to feel special, and your customers are no exception. Customers have come to expect a personalized experience when…
If you’ve been at your current company for any length of time, you’ve probably noticed some tendencies among your coworkers;…