Social media is one of the best marketing tools you can utilize. It plays a crucial role in how your brand appears both digitally and physically. There are several social media networks to use to your advantage, from Facebook to LinkedIn and everything in between. This abundance of options, however, can be overwhelming if you lack the proper tools. That’s where social media management comes in handy.
There are several social media management tools you can choose from, but in this post, we’re covering off on the top 9 tools you should add to your toolbox in 2019.
Buffer seems to be the number one social media scheduling tool out there right now. The modern interface and usability of the site make it easy and effortless to schedule posts on several social media platforms. In addition to scheduling posts, you can view insights and analytics. Buffer has several paid plans, but they do have a “Basic Free plan. 3 social accounts, 10 scheduled posts, 1 user.”
- Facebook Page
- Facebook Group
- LinkedIn Page
- LinkedIn Profile
Hootsuite is best for seeing an overview of all your accounts in one place. You can see a full daily or weekly calendar made up of each social media post the second you log in. Like Buffer, Hootsuite also has analytics for each social media platform.
CoSchedule is very simple and straight-forward with a modern interface and fun micro-interactions. Within their calendar, you can schedule events such as blog posts, social campaigns, email marketing, articles, newsletters, podcasts, videos, white papers, and events.
Like other social media scheduling apps, you can look at a view of your Published Posts, Scheduled Posts, and your Calendar with Zoho. You can also collaborate with your teammates, look at your “Brand Health” on your dashboard, get a unified look at all of your messages, as well as visual reports of your stats and analytics.
- LinkedIn Profile
- LinkedIn Company Page
- Google My Business
4. Zoho Social
5. Sprout Social
Scheduling and posting across multiple social media networks and collaborating among marketing teams is Sprout’s forté. Something unique to Sprout is its ability to allow you to “Find Content.” With this feature, you can look up fresh content by category and schedule a post for it. This feature makes Sprout stand out.
With AgoraPulse, you can spread the word, time your posts, revive evergreen content, and everything else you can do with your typical social media scheduling tool. AgoraPulse’s unique features include being able to schedule posts on YouTube, as well as downloading analytics reports for Instagram Stories.
SocialPilot allows you to connect up to 50 social profiles, upload up to 500 posts in one go with bulk scheduling, and a custom RSS feed for content curation. It’s an excellent tool for small teams who want to schedule posts in bulk.
- Google My Business
Crowdfire is also a great content curation tool. It allows you to pick topics that are relevant to you and your audience, whether it be articles or images. Additionally, you can track mentions, comments, and replies on all of your accounts.
- LinkedIn Company
The only downside of MeetEdgar is that there is no free option OR a free trial. According to MeetEdgar, they, “help you keep your content organized in convenient categories, allow you to create a recurring schedule so that you don’t have to worry about when to post and our content recycling features helps your content to keep working for you on Facebook and LinkedIn so that you really can just ‘set it and forget it.’”
The job of social media management requires a lot of responsibility. The best way to manage this responsibility is with one of these tools; whichever fits your business needs appropriately. Save time and energy by automating posts, analytics, and content curation.
- What are your favorite tools out of this list?
- What do you use your social media scheduling for the most?
- Are there any tools that aren’t on this list that you would add?