These 9 Free Courses Will Make You a Better Content Marketer

Even the best content marketers need to keep learning. After all, everyone knows that the best (and most hirable) marketers are the ones with a diverse skill set.

With the advent of the internet and the growing popularity of free online courses, there is absolutely no reason that marketers shouldn’t be developing more skills.

That’s why we’ve compiled this list of nine free online courses that will improve your marketing, writing, design skills, and more.


Diploma in Social Media Marketing Course

Time: 15-20 hours

Looking to up your knowledge on social media marketing? This course from Advance Learning Academy will help hone your skills in everything from email marketing and affiliate marketing to social media tools, like Twitter, podcasting, and blogging.

While you may know a lot of the information in this course already, it goes more in depth, helping to fill out your previous skillsets.

In addition, you can study at your own pace and earn an optional certification (for completing all the course materials with an 80%).


Advanced SEO Tactics and Strategy

Time: 1 hour

Think you know SEO? This hour-long lecture put together by the folks at Moz (SEO experts) covers a broad range of SEO subjects, as well as more advanced SEO concepts and strategies.

While the course is short in length already, it is broken into seven even smaller lectures, making it easy to digest.


How to Finally Start Your Side Project

Time: 3 days (3 lectures)

We all have that pet project that we constantly put to the side. This short course by the editor of “The Muse” starts off students writing their own mini business plan then leads them through creating their own website. It concludes with getting their side projects out to the world.

Why should gainfully employed content marketers take this course? Because the work that you do on your side projects will teach you new skills.  These skills can then be applied to your job, helping you to advance your career.


Business Writing

Time: 4-8 hours

If you’re reading this article, you probably already do at least a little business writing. But that doesn’t mean you have nothing to learn from this course. It starts with lessons about audience and message, before moving through spelling, grammar, and structure. It concludes on the fourth week with finalizing documents and informal business communications (like social media).

The course is free to view and learn from, but if you want to get a certification, you must pay for the course.


Cleaning Your Copy

Time: 1-2 hours

I’ve recommended this course before and I will recommend it again. This is one of those courses that you can take again and again. I’ve probably taken it three or more times since I was introduced to it. It’s that good.

If you want to brush up on your spelling, grammar, and the AP style, this is the perfect course for you. It’s also incredibly short, making it perfect if you have a spare hour or two at work.


Adobe Photoshop CS6 Essential Tools

Time: 1-2 hours

Need to learn a little about photoshop in a short amount of time? This quick introduction to the world’s most popular graphics and digital editing software introduces users to basic skills that they can apply to various real-world applications.

As a content marketer, these basic visual skills are critical. This course covers them well with the short amount of time it takes to complete.


Graphic Design 1

Time: 2-3 hours

If you have any interest in graphic design, but don’t know where to start, this is the course for you. Explore graphic design, industrial design and the design process in general.

This course covers various design elements like line, shape, form, texture and design principles including composition, balance, contrast, and hierarchy.

This is another course that’s a good fit for a slow afternoon in the office when you want to do something productive with your downtime.


Lectures on Digital Photography

Time: 18 lectures each at an hour long

Ever wanted to know the math behind the photos you take? This course will satisfy that need, with the first lecture teaching you about perspective and the inner workings of a camera. Instructor Marc Levoy makes sure that you have a deep and intimate understanding of each of the subjects he covers.

This course is not for the faint of heart. Levoy requires a real DSLR camera to complete the assignments (which are optional but recommended). By the time you finish this course, you will definitely see an improvement in your photography skills.


Intro to Machine Learning

Time: 18 lectures

Ready to be a data star? This is where you start. Machine learning is the basis of big data and the technology behind it. It brings together computer science and statistics to create predictive power.

Since data looks to be the future of marketing, this course might be the most valuable on this list. There are a couple of prerequisite courses that you can also take to ensure your success in this course, including a computer science and a couple statistics courses.

The internet has so much knowledge, there is no excuse for a marketer to have a single skill set. Even if they are only proficient skills, it pays (literally) to know a little bit about a lot of areas.



Have you taken any of these courses? How were they? Do you recommend any others? Let us know in the comments section.



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