Online video is one of the most popular and fastest growing mediums on the internet today. But video is more than just a platform for viewing cats at their cutest. It’s one of the most effective marketing tools available today.
Did you know that if you put a video on a landing page, it’s 80% more likely to result in a conversion? It was for this very reason that HiP released its first video this year.
This infographic by Social Paragon looks forward to 2017, proclaiming it the year of video. Some key points include:
- Mobile video consumption rises 100% every year.
- One third of all online activity is spent watching videos.
- 52% of marketers believe video marketing is very effective for brand awareness.
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Let us know what you think:
- Have you adopted video marketing?
- Do you plan to?
- What statistics stick out to you the most?
