Sure, this may have been created last year, but this evergreen gem will stay relevant so long as people need interactive content. What’s so clever about it is that in order to “get your number,” you must provide your email. They provide value for value and in an appealing, engaging manner.
Kaon created an app for Thermo Fisher Scientific, which sells lab supplies. The tool they commissioned was designed to show off workflows in various lab situations and of course, what products you would need for those workflows.
This is an incredibly cool example of how B2B brands are using newer technologies to explain technical details that might not be otherwise obvious. Marketers could and should wield this sort of technology, but only a few have started to because of obvious technical challenges.
Augmented reality is when you use the camera on your mobile device and then other images, animations, and information are displayed alongside the real-life image.
It’s interesting because it is presently difficult to find a lot of marketing that uses AR right now. Even Cisco has a hard time showing off its services, despite having the technology.
Once there are more apps available for brands to create that sort of marketing, both B2B and B2C, I anticipate augmented reality exploding.
Imagine downloading a guide, but instead of just reading a PDF, you use AR too superimpose instructions over the software you are learning to use or a piece of technology you are considering buying.
That’s the future.