HIPB2B’s Engagement Data offering has helped Aberdeen maintain a robust database of net new names who are highly targeted and engaged. This offering has allowed is to improve conversion on our nurture programs equal to or better than what we had previously seen while allowing our program to remain successful in an environment of increasing expectations. Depending on the campaigns and segments, we have seen a conversion lift of 15-25% compared to the traditional methods of list buys and have allowed us to demonstrate that our internally-developed nurture programs work as expected.
Over the past several years that I have been working with HIPB2B, their quality and attention to detail have never wavered. Campaigns are ready for our review and approval within a day or two, which allows us to start seeing results quickly. The leads they provide not only meet our segmentation requirements but upon follow up, are engaged and open to our sales efforts. Account Management at HIPB2B has always exceeded my expectations… they are quick to reply to questions or requests and often offer strategic and tactical suggestions to help make our campaigns a success. HIPB2B has never missed a deadline or delivery expectation and this, in tandem with the level of quality of leads I am receiving, make it easy to feel confident about continuing to partner with them month after month.
HIPB2B has helped our team at Influence & Co. bridge the gap between the long-form marketing content we’re producing and a new audience. Their team has helped us better leverage our content and attract more attention from our target audience. HIPB2B is an essential part of our marketing strategy, and they are a pleasure to work with.
We’ve received a number of high quality leads through our campaigns with HIPB2B, and our current forecasted ROI is over 900%. HIPB2B is also great to work with – they respond to questions quickly and are always willing to consider campaign modifications when requested.
In business for 173 years, D&B is the world’s leading source of business information and insight on businesses. It’ global commercial database contains more than 225 million business records, covering more than 190 countries. D&B data is enhanced by a proprietary quality process, which ensures the most reliable local and global business information.
Act-On is powerful, but simple marketing automation software designed explicitly for marketers. Its platform includes intuitive tools for email campaigns, social media, and reporting. Great scaling capabilities, as well as integration with web conferencing and CRM systems, have helped to make Act-On one of the fastest growing companies in the industry.
Integrate is a marketing technology platform designed to empower media buyers. It helps these professionals to plan, manage, analyze, and optimize marketing campaigns across various types of media. Integrate’s Centralized Media-Management Platform (CMMP) presents an end-to-end solution that promotes transparency and efficiency throughout the entire paid media lifecycle.
XVerify is a multipurpose data validation provider, working to confirm emails, phone numbers, and physical addresses. Through its proprietary validation processes, XVerify helps clients to eliminate hard bounces, reduce complains, protect against fraud, and increase email deliverability.
Spanning today’s digital, social, mobile and offline channels, Marketo’s Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time.
Litmus helps more than 250,000 marketers make email better. The web-based email creation, testing and analytics platform empowers marketers, designers and agencies to confidently deliver a superior subscriber experience. Litmus provides instant email previews and quality assurance tools across all major inbox providers, browsers, and devices, and features comprehensive analytics to help users quickly and easily build, test, troubleshoot and optimize every campaign.
Influence & Co. is an innovative content marketing agency that helps clients to translate their expertise into high-quality content. Influence & Co offers content creation, content strategy, and branding services, helping clients to achieve a wide variety of goals, from lead generation to brand awareness to talent acquisition.
Aberdeen Group offers integrated data science and content solutions. Pulling from their sizable technology dataset, they provide insights for tactical marketing, sales enablement, and executive strategy.
Ascend2 conducts, synthesizes, and promotes original research for marketing technology companies, data companies, and digital marketing agencies. Clients are delivered branded, research-based content, along with the marketing professionals interested in it.
TechConnectr is a one-stop marketplace of and for best-of-breed B2B marketers, agencies, publishers, and b2b lead generation solution providers.