Our Community and Homegrown Events Around the web Check out HIPB2B’s collaborations and mentions with other brands. If you’re looking to publish a guest post or publish one of our posts, click below. Candid with Bob Listen to industry leaders Bob Samuels and Bret Smith explore how to make your brand top-of-mind! 4 Steps to Empower Your ABM Strategy by Embracing Group Buying When it comes down to it, most ABM strategies are based on dated sales ideology. See how you can update your efforts. Inside the Industry Insights from the vendors behind MarketingSherpa Summit 2017 Are Your Value Propositions Working? Do the benefits of buying from your brand outweigh the cost? 20 Content Marketing Blogs You Need to Bookmark As consumer bases evolve, so must the way businesses market to them. Why You Shouldn’t Send to Every Email You Collect When collecting data from web forms, junk inputs are inevitable. How to Optimize Your Email Open Rate With ‘Friendly Froms’ Marketers love the funnel.