Happenings
Find out where HIPB2B has been, where we are going, and what others are saying about us.
Around the web

Check out HIPB2B’s collaborations and mentions with other brands. If you’re looking to publish a guest post or publish one of our posts, click below.

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4 Steps to Empower Your ABM Strategy by Embracing Group Buying
When it comes down to it, most ABM strategies are based on dated sales ideology. See how you can update your efforts.
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Are Your Value Propositions Working?
Do the benefits of buying from your brand outweigh the cost?
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Why You Shouldn’t Send to Every Email You Collect
When collecting data from web forms, junk inputs are inevitable.
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Inside the Industry
Insights from the vendors behind MarketingSherpa Summit 2017
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20 Content Marketing Blogs You Need to Bookmark
As consumer bases evolve, so must the way businesses market to them.
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How to Optimize Your Email Open Rate With ‘Friendly Froms’
Marketers love the funnel.
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A Segmented Approach to Measuring Content Marketing Success
Many companies struggle with measuring content marketing effectiveness.
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Marketing Acceleration: Automation’s Role In Driving Results Faster
The name of the marketing game in 2014 is speed.

Events

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MarTech Boston
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B2B Marketing Exchange
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Marketing Sherpa Summit
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Marketing Nation Summit
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B2B LeadsCon
contentmarketingworld
Content Marketing World
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