If you are a business selling to other businesses, HIPB2B can be a valuable partner. We specialize in working with software vendors across verticals, including wholesale & distribution, retail, manufacturing, healthcare, and financial services.
Here are some types of companies who benefitted from working with HIPB2B:
A marketing services firm looking to acquire new mid-market enterprise customers.
A product engineering firm that wants to serve growth-stage startups in the big data space.
A B2B-focused SaaS startup looking to engage with functional leaders in service industries.
A mid-market enterprise looking to partner with specialized technology firms.
What does HIPB2B do?
Classic Lead Generation and Campaign Engagement Data are options to help you expand your reach and connect with interested individuals in your target audience.
Whether you run campaigns with HIPB2B or on your own, HIPB2B’s Supplemental Content Creation offering can turn your existing content into a ready-to-run email campaign.
What’s the difference between Classic Lead Generation and Campaign Engagement Data?
The difference is the presence of a form.
In Classic Lead Generation, we’re delivering those who filled out a short form to get your gated content. In Campaign Engagement Data, we remove the friction by constructing landing pages that have a “click to download” button with no form present.
In both scenarios, full business card data of each lead is provided.
If folks don’t complete a form, how much will you be able to tell me about them?
We can tell you the same information about a contact whether they fill out a form or not.
HIPB2B’s database has full business card data on all our contacts. We’re able to append this information to an interested user with or without a form completion.
We can also share their browser, operating system, IP, and device, along with the type and time of their actions taken.
Company Size (by annual revenue or number of employees)
Once your target audience is solidified, HIPB2B needs some of your content. With both of those in hand, we can build your campaign, go to market, and generate your leads.
Finally, if you have any target account lists or suppression/competitor/customer lists, those can be implemented to ensure net-new leads.
Who makes the creative materials? Do I get to see it before it runs?
You provide HIPB2B with a piece of content to promote. From there, we will create supplemental content, consisting of a responsively designed email, landing page, and thank you/confirmation page.
You have full control over creative materials. Nothing is sent without your explicit approval.
What kind of content should I promote when running a campaign with HIPB2B?
Think high-level, top-of-funnel content. Focus on all-encompassing white papers, ebooks, or on-demand webinars. You want to get them familiar with your brand and save the meaty content for lead nurture.
If I don’t have a white paper, ebook, video, or an on-demand webinar, what content can HIPB2B work with?
Starting with one of your popular blog posts, cases studies, or infographics, HIPB2B can repurpose this content into a fully branded PDF. From there, we can create the supplemental content needed to run your campaign.
How long are HIPB2B forms?
All HIPB2B forms contain four standard fields:
Can HIPB2B ask additional questions on the form?
Upon request, we can add up to 4 custom questions in addition to the standard fields.
Keep in mind, an ideal form would have zero present. However, in some cases, additional information is required. We recommend keeping custom questions to a minimum to maintain lead volume and control costs.
Remember, all other standard data points are backfilled from our pre-validated database and subsequently confirmed by our contact verification team.
Can HIPB2B run named-account campaigns?
Yes, we can! We run this named-account campaigns daily.
Can HIPB2B send traffic to one of my pages or to a client’s website?
HIPB2B operates on a closed-loop model. Meaning, we do not send traffic out to domains that aren’t ours. Unfortunately, we cannot send traffic to one of your pages or a client’s website.
How does pricing work?
Pricing is done on a cost-per-lead (CPL) basis. HIPB2B and our clients agree on a CPL and pre-determined lead volume for a campaign.
Upon completion of that campaign, you are invoiced for the number of leads multiplied by the CPL. Traditionally, $4,000 is the minimum campaign expenditure.
What’s a ballpark cost per lead (CPL)?
In general, CPLs are dependent upon your target audience and what special requirements you have for the campaign. That dictates both CPL and lead volume. In most cases this number falls between $20-$40.
How long until I get a lead delivery?
We will broadcast at an optimal time for you.
We send out your campaign, then wait 24 hours for potential leads to engage. From there, we validate contacts and deliver leads to you.
You will get a lead file around 48 hours after submitting your content.
Can you do a live lead delivery?
We can deliver leads into your CRM/marketing automation system; however, we do not support live delivery at the moment a lead completes a form.
That’s because leads will sometimes put in dummy information to receive content. Our contact verification team confirms all business card info prior to our lead submission. Due to this, we submit approximately 48 hours after broadcasting to ensure validity.
What’s the duration of a typical HIPB2B campaign?
A typical campaign with HIPB2B is 30 days long, but we do support campaigns that go much longer. Quarterly, 6-month, and year-long endeavors are also common.
The person who answers the phone when our team calls to verify the contact information of an interested party for your email marketing campaign. This is often whoever takes care of the main desk or primary company phone number.
A digital marketing agency that uses a combination of email and data marketing to deliver leads.
This refers specifically to HIPB2B’s company blog and those that work on it.
Those individuals that serve as role models in their industry. You want to reach these people to get them to represent your brand, as many in the industry will look up to them and respect their opinions.
A form of visual content that typically displays complex or abstract ideas in a more easily digestible format.
You can pause, play, skip, and replay the call to consume it at your own pace. You’ll get all the information of a typical sales call without the in-your-face pressure to buy. Check it out!
An introductory call is an important step in getting to know a company and deciding if their offerings are a fit for you.
Unfortunately, it often comes with a lot of pressure to move forward from the sales rep on the other end of the line. How can you decide to move forward or not if you haven’t had any time to process the information?
The virtual sales call solves that problem. You’ll get the full experience of talking with one of our most knowledgeable representatives without any of the unwanted pressure.
This call will cover some of the most common discussion points, questions, and concerns, based on data from our actual introductory calls. You’ll get all the information you need to know about HIP B2B, including:
Our offerings and how they work
Our targeting options and contact database
The cost per lead (CPL) and how it is calculated
The best kinds of content to promote
How we create content for you and get your approval