Your Marketing Can’t Surpass the Quality of the Data That Goes Into It.
Demand marketers invest in marketing systems to create great experiences for their clients and prospective clients. Dynamic, personalized content is a defining feature of these experiences and a large part of what makes them so effective.
However, the quality of these martech-powered experiences can never surpass that of the information that’s fed into the system. If your database is full of inaccurate, incomplete, or out-of-date information, your marketing can never be the timely, relevant journey that it was designed to be. At best, your experiences end up run-of-the-mill and, at worst, negative.
In our newest HIPB2B white paper, “Is Data Quality Destroying Your Lead Pipeline?” you’ll discover:
- The 3 categories of bad data and how they get into your database.
- Short-term and long-term corrective actions for each type of bad data.
- A blueprint from HIPB2B on how to create a data quality-focused culture at your organization.