20 Free Tools to Assist with Your Startup

Building a successful startup takes a lot of time and hard work, but luckily, for you there are many great tools available to help you along the way. Stopping the madness, getting off the merry-go-round is just a tool away.

Tools to Assist with Your Startup

SEO Tools for Startups

  • Raven Tools
    Save time with this online marketing reporting software that dives deep into your search engine optimization (SEO) campaigns with some of the best SEO and link building tools available.
  • Google Analytics
    A web analytics service providing basic analytical tools and statistics for SEO and marketing purposes. All you need is a Google account and it is yours to use for free.
  • SEM Rush
    Research your domain competitors’ strategies and make better decisions with this digital marketing SEO tool’s analytic reports. SEMrush gives you keyword rankings, competitions metrics and your on-page health.
  • Google Webmaster Tools (Search Console)
    The Google Search Console, formerly Google Webmaster Tools is a free web service for webmasters. Optimize your website’s online visibility and index status.
  • Google Keyword Planner
    Use a ‘wizard’ type interface to create new ad campaigns and new ad groups to get pay-per-click (PPC) accounts off to a good start. You can search for keyword and ad group ideas and get keyword estimates to optimize campaigns.

Online Rep Management

  • Google Alerts
    An effective tool for online reputation management, set up alerts for any search term ‘company name or target phrases relevant to your niche ‘ specify the types of results you want and how often. Alerts in real-time online reputation management emailed to your mailbox free.
  • Trackur
    A full social media and mainstream monitoring system including insight to keyword discovery, trends, analysis and influence scores.

Web Development

  • Optimizely
    Test, personalize and optimize A/B, split and multivariate testing with ease. Optimizely takes all the guesswork out and tells you what variation combinations perform best.

Content Development

  • BuzzSumo
    BuzzSumo delivers powerful content insights by scouring social networks to discover the most shared content, pinpoints influencers and what they are sharing, keeps track of your keywords and shows you what your competitors are talking about.

Social Media

  • SharedCount
    Track how many times your URL has been shared, liked (and more) on major social networks’ Facebook, Pinterest, LinkedIn, Google+ and SumbleUpon.
  • Hootsuite
    Harness the power of social networking and build customer relationships, see what your target audience(s) needs and increase your revenue.
  • Oktopost
    Measure the value of your business and understand what works. Oktopost tracks and analyzes networks, profiles and post insights, and shows what is most effective.

Email Marketing

  • MailChimp
    Communicate with your audience through MailChimp. This simple email marketing software sends marketing emails, automates messages and lets the user setup targeted campaigns.
  • GetResponse
    A web-based, easy to use email marketing platform helps build customer relationships and grow profits. Create eye-catching newsletters and landing pages fast (on all devices) with responsive email design templates.

Team Communication

  • Yammer
    Easily get and stay connected with your team keeping your work all in one place. Yammer offers a wide variety of team collaborative tools for conversations and document collaborations, and group navigation makes it easy to switch between projects and teams most relevant to you.
  • Skype
    The simple way to stay in touch with those who matter all across the world with text, voice and video, Skype’s facetime tool that lets you communicate with your colleagues, team and customers.
  • Google Hangouts
    A free tool used on Android and iOS devices. Video calls, phone calls and messaging options let you have real-time meetings and chats with clients/customers, employees, partners and anyone you need to.
  • Basecamp
    Basecamp makes it easy to rally everyone around a project and keep all on the same page. Streamline the hot mess of the communication process and get organized in one place.


  • Zoho
    An operating system for businesses makes your team’s work easier. Zoho gives you everything you need to boost sales, be more productive and manage your day-to-day activities, so you can close more deals in less time.
  • Insightly
    A powerful customer relation management (CRM) for leads, contacts, partners, organizations, suppliers and vendors, and claims to be a CRM with superpowers’ with lightning fast search. This integrated project management system keeps you on top of customer relationships.

Starting your own business is not easy; it is a ton of hard work and can be an overwhelming hot mess. The tools above will help get your business running as smooth as a cucumber and before you know it, success.