The 30-Day Plan for Generating 100 Qualified Leads
As a growing business, a great deal of your time is spent on marketing and contemplating business lead generation. But what if you found out that you didn’t have to spend so much time coming up with lead generation strategies? What if you had a complete 30-day plan for generating 100 qualified leads? That’s exactly what we’re here for, and we’re going to walk you through every step of the way!
If there isn’t room for additional expenses in your marketing budget, there’s no need to worry. Whether your business is just starting out and you don’t have a high marketing budget just yet, or you’re trying to spend as little as possible on generating new leads, we have plenty of effective marketing strategies that you can practice at absolutely no cost to your business. There’s a reason why many of these tips may seem like a well-kept secret—they’re incredibly useful tools that no company wants to share with its competitors!
Day 1. Focus on Your Plan
We get it—you’re going to want to jump right in and get started the second you finish reading this article; however, it’s important that you take the time to evaluate what you really want to accomplish in the next 30 days. Obviously, you want to generate leads without having to invest in a lead generation agency right off the bat, but it pays (quite literally) to do your research, think things through, and carefully plan out your path to success.
Is link building something you want to focus on? Video blogging? Content development? Scoping out your competitors? By narrowing down the areas you know you need to improve on, you can develop a clear focus for the next month.
Ideally, all or most of these strategies will land you a link back to your website, but it’s still important to keep the most important link building factors in mind, which involve knowing your target audience and providing them with useful content, services, or tools that they can actually benefit from.
In this article, we will focus on a wide range of strategies for generating qualified leads, but they’ll all have one thing in common—they’ll get you new leads to grow your business!
Over the course of the month, you’ll incorporate techniques that involve optimizing your landing pages, improving your link building and content marketing strategy, using social media to its full potential, incorporating offline techniques such as phone calls and television, using referrals and reviews, and using dynamite applications and services that can help to grow your business. Now let’s get started!
Day 2. Optimize Your Landing Pages & Minimize Options
Remember the earlier days of websites when pages consisted of all-over animation, flashing colors, scrolling words, or wild wallpapers? Surely your landing pages aren’t anything like those websites, but there’s a chance that your pages may still be a bit too overwhelming for the viewer to fully engage with the content (and if your website design happens to share features similar to web pages of the 90s, your first step in generating leads should be a website redesign).
Chances are, your landing pages just have too much information on them. We know you have a lot of great information, services, and tools to offer your customers, but they’ll be more likely to engage with your brand if you offer them less options at one time. If you’re providing your website visitors with an offer, try doing just that and nothing else. Remove any additional information other than the offer and simplify it as much as possible. This theory properly aligns with Hick’s Law, the principle that less is more! Especially when it comes to marketing—less confusion means more qualified leads!
Day 3. Optimize Your Landing Pages & Emphasize Your CTA
The next step is making sure that your call to action (or CTA) is loud and clear for the viewer to see. If your CTA doesn’t stand out to you when you’re blurry-eyed first thing in the morning or when you’re feeling drowsy right before heading to bed, then it may never stand out on the page to your potential customers. After all, you want your CTA to be as clear as possible or you may miss out on gaining the contact information of a potential long term client.
Day 4. Optimize Your Landing Pages & Remove Unflattering Language
Even if your website is the furthest thing away from spam, any mention of “spam” or “junk” may send potential customers running. When you’re asking customers to opt-in to your email list, you should never reassure them that they won’t be spammed. You can certainly reassure privacy in a professional way, but never use the word “spam” in your content.
Day 5. Optimize Your Landing Pages & Create a Video Tutorial
There’s a lot of written tutorials out there, but not everyone processes information the same way. Sometimes a video tutorial is the most effective way to get your message across.
Day 6. Concentrate on Content Marketing & Update Your About Page
Your About page is an incredibly important part of your website. An informative, easy-to-read, and eye-catching About page can either make or break a client deal. If a client has just spent time viewing your website and is ready to contact you with an offer, your About page needs to give them the final push they need. If they don’t see your contact information on the page, they may leave your website and move onto someone else.
To ensure that this doesn’t happen, your About page should be broken up into easy-to-read chunks of text. It should have a solid headline and a clear CTA that directs website visitors on where to go next.
Day 7. Concentrate on Content Marketing & Blog, Blog, Blog
Blogging is one of the single most important things you can do for your brand. In fact, it is one of the most effective lead generation methods that you can practice in-house, every single day if you have the time and resources for it! That is, as long as you’re providing unique website content. If you’re not creating unique content, Google may penalize you in a way that makes it hard to ever recover.
To make blogging easier on you and your team, try putting together a content calendar for the next six months. Decide on how often you’ll post, who is in charge of posting, and who will take care of the writing. Make sure to include a relevant CTA at the end of each blog post!
Day 8. Concentrate on Content Marketing & Create Downloadable Posts
Want to know an effective way to generate leads and get customers to read your content at the same time? Provide downloadable content in PDF format, including downloadable ebooks. Have website visitors enter their email address and contact information to reveal your downloadable content. This method is a win-win!
Day 9. Concentrate on Content Marketing & Use Email Opt-Ins
If you share useful, relevant videos on your website, or even rockstar content, you can use this method to your advantage. Before allowing website visitors to view the content, have them enter their email address. It’s another win-win!
Day 10. Concentrate on Content Marketing & Repurpose Old Content
Repurposing old content isn’t the same thing as copying and pasting old website content into a brand new post. However, old content is incredibly important and if it’s good content, it will live on to attract new traffic for years and years.
First of all, complete a website audit to figure out which posts bring in the most traffic, and then update that content with new and relevant CTAs. Include updated information as needed to give old posts a new and fresh feel.
Day 11. Use Social Media to Promote Tweets
These days, social media does far more than share pictures of your dog. In fact, more and more people are joining social media strictly for business purposes. You do need to pay to promote your Tweets on Twitter, but you’ll be moving your Tweets (with a direct link back to your website) to the front of your audience where they’ll be sure to get seen.
Day 12. Use Social Media to Share on LinkedIn
If you have great content, share it on LinkedIn! LinkedIn isn’t just for connecting with past and present colleagues anymore. Use the LinkedIn publishing platform and be sure to link back to a relevant landing page to encourage business lead generation.
Day 13. Use Social Media for Lead Generation Cards
Lead generation cards on Twitter are free to use and could lead to loads of website traffic, so there’s absolutely every reason to sign up and get started right away. Learn how to set them up for free on the Moz blog.
Day 14. Use Social Media for Providing Useful Information
Using websites such as Quora can be an effective marketing strategy for your brand. With Quora, you can create a profile which links back to your website, and you have the opportunity to answer questions from customers as they arise. Providing a knowledgeable, helpful answer will encourage people to visit your website when they want to learn more about the subject.
Day 15. Use Social Media by Incorporating SlideShare
SlideShare is an excellent social media platform for sharing infographics, images, documents, and slideshow presentations. What’s not to love about it? When you upload your documents to SlideShare, you have the potential to reach more than 70 million people!
If you have other infographics to share (which is another excellent form of creative website content) be sure to submit them to infographic directories such as All Infographics or Infographic Plaza. Many infographic directories are free to submit to and they often include a link back to your website!
Day 16. Use Social Media for Scoping Out Trending Topics
Twitter is one of the easiest and most accurate ways to learn about current trending topics. When you engage in a quick search on Twitter, you’ll immediately find out what people are talking about and which topics are trending. Facebook is another excellent social media platform for scoping out trending topics.
Plus, you can even engage in conversations with people who are talking about a topic that happens to be related to your business. This gives you an opportunity to introduce yourself, share information with them, and encourage them to visit your website.
Day 17. Use Social Media by Joining Google+
If you’re a member of LinkedIn and/or Facebook groups, then you know how effective these groups can be for sharing relevant content and networking with other people who share a similar interest. Google+ is another effective way to network with potential customers or partners, while also allowing you to share your great content.
Just remember, if you want people to know you and your content, you need to make an effort to give other people and their posts the attention that they deserve. This means clicking +1 on other posts to show your support, and sharing them as you see fit. Plus, liking and sharing posts is a great way to improve your visibility on Google+!
Day 18. Use Social Media to Identify Leads
When social media first became popular, you probably never imagined using it to identify potential business leads. These days, social media is all about helping to promote lead generation strategies! SEO Moz’s Followerwonk can be used to identify potential leads on Twitter. One Twitter profile is free, and then prices increase to $29/month for up to three profiles, or $79/month for up to 20 profiles.
Day 19. Head Offline to Make Phone Calls
You don’t need a B2B lead generation service to tell you to stay away from cold calling—that’s a given! There are far more warm and engaging ways to attract new leads than calling anyone and everyone and hoping that someone doesn’t hang up right away. We think that calling potential clients can be an effective strategy, but only after you’ve already developed a relationship with someone. This could be in the form of a referral.
If you’ve received a referral, then by all means call your contact and find out ways in which you can help one another. Otherwise, you should always do your homework before calling a potential client and expecting them to listen to what you have to say. Find out who your audience is and how you can help them before getting them on the phone.
Day 20. Head Offline and Appear on Television
Ok, we get that this method is easier said than done. Not just anyone can appear on the television at the snap of their fingers!
If your brand has something special and unique to offer, a news segment or a television interview where you discuss your products and services can be an incredibly effective lead generator. In order to appeal to television viewers, your brand should have something new and different to offer the world. You should be offering them something that they haven’t seen yet.
Day 21. Head Offline and Give a Presentation
You’re great at what you do, so share your ideas, tips, and tricks with the world! Speaking at an event or presenting to a group of people is a great way to generate new leads.
First of all, you and your audience already have something in common for being at the same event at the same time. Second of all, people are probably attending the event to network with one another and make contacts. Thirdly, you have the opportunity to reach huge numbers of people at one time! We get that public speaking is difficult for many, but if you’re comfortable speaking in front of a crowd, this is an excellent method for you.
Day 22. Rely on Referrals & Reviews to Form Relationships
Looking for bloggers to review your products is a great way to get noticed. If you develop a friendly relationship with a blogger or reviewer, they’ll be more likely to provide a kind, well-written review of you and your product or services. Plus, they’ll likely link back to your website (or you can kindly ask them to).
Even if you don’t have loads of money to spare on offering free products, providing bloggers with a free product in exchange for an honest product review is an incredibly useful way to generate future leads.
Day 23. Rely on Referrals & Reviews to Increase Visibility
In addition to offering free products to bloggers in exchange for a review, services such as GetApp allow you to pay a fee to get exposure on a variety of websites. Generating leads through external sources may be just what you need!
To increase your website visibility at no charge to you, make sure that you add your company information to as many online business listings as possible, and ask customers to review you. Great places to start include Yelp or Yahoo Listings.
Day 24. Rely on Referrals & Reviews Through Your Email Signature
Whether you’re link building, emailing information to potential clients, or emailing back and forth with your friends and family, your email signature says it all. Your email signature is a free marketing tool that can help to generate leads, or at least increase website traffic. Include a link to your website in your email signature and you’ll have the potential to reach hundreds of people each week.
Day 25. Rely on Referrals & Reviews To Create Partnerships
If you can’t beat them, join them! Chances are, there’s a bigger business out there who does similar work as you. If you can’t compete with them because they’re a much larger company than you are, find ways in which you can partner with them. You’ll be doing each other a favor and they’ll help you to grow as a business.
Day 26. Try Tools & Services Like Pop-Up Ads
You’re probably thinking that there’s absolutely no way you’re going to result to pop-up ads. Before you shut them out for good, just listen up! The future of pop-up ads is much different from the spammy “Congratulations, You’ve Won!” pop-ups that immediately drive us away from websites.
Use your pop-up ad to allow website visitors to sign up for a newsletter or another freebie. As long as the pop-up looks classy and let visitors close out if they’re not interested, they won’t be turned off by it.
Day 27. Try Tools & Services Like AdRoll
Ever wonder how websites know you’ve added items to an online shopping cart, even after you’ve left the website and decided not to complete the purchase? The answer is AdRoll! AdRoll uses a process called retargeting which helps to encourage customers to go back to your website even after they leave. It’s kind of a way to “redirect” potential customers back to your website.
AdRoll isn’t a free service, but you can choose a package that best fits your company budget, depending on the amount of traffic your website receives.
Day 28. Try Tools & Services Like LaunchBit, Drip, and Data.com
We get that you probably don’t want to buy or rent email lists, but LaunchBit is a great (as well as a legitimate) way to advertise your products or services to your target customers. With LaunchBit, you have the ability to sponsor your choice of email newsletters that share your same target audience. When you sponsor them, you can advertise your service in email newsletters of your choice.
In addition, you can gain leads from passive traffic using Drip. Drip is a marketing automation platform that lets you add popups to your website to help with business lead generation.
Data.com is an excellent tool for helping you to find new leads, saving you tons of time on searching for new leads and their contact information. When you use Data.com, you can search through a huge business directory to find accurate company and contact information.
Day 29. Try Tools & Services Like Social Hubs
Like any savvy business, you put time and effort into crafting the perfect social media post that will get the most likes and shares. The only downside? The post is only going to get noticed within the first few hours that you share it.
Social hub sites extend the lifespan of your social media posts by tiling them all into a grid. Embed a social hub onto your website, insert a CTA, and start collecting leads! Use TINT to create your very own social hub and get started by choosing a theme, adding your social media accounts, and personalize your hub.
Day 30. Try Tools & Services Like Google AdWords
AdWords is a proven lead generation strategy which lets you include forms inside of a search ad. Some people are skeptical of using Google AdWords since potential clients only see a small snippet of text while performing a Google search before being asked to opt in. AdWords can be a great way to generate new leads, so give it a try if it’s in the budget!
The Future of Your Lead Generation Strategies
Now that your 30 day plan for generating 100 qualified leads is complete, you can sit back and watch the leads come in!
Of course, blogging and link building should be an ongoing task, but you’ll feel like a lead generating pro by the time your first 30 days are up. Once you put in the time and effort to research strategies that fit your marketing budget and your long term sales goals, you’ll be generating leads left and right!