Lead Nurturing A Practical Approach to Advancing Leads in the Funnel

The power of marketing automation systems has created high expectations about the potential to nurture leads through the funnel on a fully automated basis. Marketers need practical, achievable strategies to advance leads, and to leverage marketing automation in that process.The hype surrounding lead nurturing has reached a fever pitch. To boil nurturing down to a simple concept, think of it as a strategy to move a lead to the next stage in the funnel while always working toward the goal of advancing that lead closer to the final stage.

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