PointAcross engaged HIPB2B to help them find a solution to their problem. Together they found that the key to their success was in something that PointAcross already possessed: their thought leadership content library. The companies collaborated on a work plan, which resulted in a three touchpoint email prospecting campaign using PointAcross’ thought leadership collateral. The campaign was designed using HIPB2B’s, proven and time-tested, marketing techniques. Said methods included: well targeted emails, as well as personalized messages. These messages were specifically designed to show prospects that PointAcross understood their challenges.