Influence & Co. is a content marketing agency that specializes in thought leadership and executive branding content creation and distribution. While creating and publishing quality content is at the heart of what Influence & Co. does, delivering this content to new and different target audiences was a struggle for its marketing team. Using a customized outbound lead generation campaign, HIPB2B generated new and qualified leads for Influence & Co. to continue nurturing through its marketing funnel, and during its most recent outbound campaign, Influence & Co. reported that HIPB2B delivered the most qualified leads of any lead source.