Case Study:
HIPB2B Remarketing Helps Adobe to Convert Near Misses

As part of the promotion for Adobe’s Digital Marketing Business tools, white papers focused on the growth and rise in importance of digital marketing were developed. A ‘batch and blast’ email campaign was subsequently created for the white papers, using Adobe’s SiteCatalyst marketing automation tool. Prospects receiving the emails would be directed to a landing page where they could fill out a registration form to obtain the whitepaper.

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