Case Study:
HIPB2B Leads Become an Integral Part of Jive’s Emerging Top-of-Funnel Strategy

HIPB2B has delivered Jive more than 1,500 classic leads and 4,500 cam- paign engagement data leads to date. It remains a strategic partner and key component of Jive’s lead generation strategy. Jive is currently working to build out dedicated nurture tracks for both types of HIPB2B leads.

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