Were you happy with your lead generation in 2018? A lot of demand marketers weren’t.
Marketing technology was supposed to produce stable, self-sufficient lead pipelines. To this point, it hasn’t for many organizations. Underlying issues have plagued martech stacks and prevented them from reaching their full potential.
With more money than ever before going toward marketing automation and marketing technology in 2019, marketers are facing unprecedented expectations for marketing-influenced revenue. It’s time to remove the issues holding martech back.
In this white paper, you’ll learn how poor data quality undermines marketing technology and the steps you can take to correct it.