Two fundamental capabilities are needed to support content marketing: audience knowledge and great content developers who use data to drive performance. Determine if you’ve got what it takes – and what to do if you can’t meet those requirements today.
Content creation has historically been treated as an art form. At least it was until the Internet, the democratization of publishing and the drive toward “content marketing” pushed brands to develop their own content creation engines, resulting in a massive increase in content. These factors have created a pressing need to apply data in the development process to maximize quality, targeting and impact of marketing content.