Data isn’t just an IT concern.
All those hard-earned contacts, prospects, and leads in your marketing automation system are a major asset. They’re also inevitably going bad over time.
Gradually, more and more of your contacts move from one position to another and their information no longer matches the data they provided. That creates all sorts of problems for marketers, from mistargeted messages to email bounces.
Visit the Cost of Bad Data Calculator to determine how much of your data is going bad, what that data is costing you, and what you can do to correct it.