In today’s buzzword-ridden world, the term “lead generation” is one of the buzziest — right behind “synergy,” that is. Because lead generation is so important to any business — and because the term is thrown around so often — it’s easy to lose sight of the bigger picture.When you hit a sales lull, your team has to scramble to get more leads. And instead of focusing your efforts on the most effective strategies, you fall into the trap of staying busy. When you’re hustling to drive sales, you risk spending lots of time on lots of disjointed activities, which can lead to a scattershot approach to lead generation. A more effective method is to think of all lead-generation activities in terms of inbound marketing and outbound marketing and learn how both types of activities can work together.
The Small Business Marketers Guide to Engagement Data