Campaign Engagement Data
Form completions are just a small part of the total engagement in any given campaign. On average, there are two clicks and twenty opens for every form completion. At a campaign level, this can amount to hundreds of points of engagement that would typically go to waste. While these users didn’t end up clicking submit on the given offer, they are members of your defined target audience and they have interacted with your content to some extent.
By matching contacts to records in the database, HiP is able to provide full business card data (name, title, company, email, phone number, etc.) for all those who clicked or opened. The combination of previous engagement and contact information makes these near-misses prime candidates for retargeting, whether it’s through a subsequent email offer or a complementary channel, like display.
Get More Value from Your Campaigns:
- Fill your CRM with relevant contacts at a greatly reduced cost per record
- Expand the marketing funnel and jump-start your nurture processes
- Convert missed opportunities with retargeting
Let us help to grow your business. We have spent years collecting marketing analytics in order to perfect our alternative lead gen strategies and get the desired results for your company. Contact us today to discuss the right strategy for your business.
"Every marketer must balance the trade-offs of budget, resources, and realistically-attainable results to achieve the optimal formula for his or her funnel. There are times when internal resources are limited but budget is available to drive down-the-funnel leads. Other times, budget is more limited but resources are available to nurture top of funnel leads in pursuit of target attainment.
Aberdeen has partnered with HiP for quite some time to fill gaps in down-the-funnel MQLs and has always done a beautiful job at getting us to the goal at a competitive CPL. Recently with the refinement and optimization of our automated nurture tracks, our need has shifted to require net new names to drive value from our multichannel nurture programs.
HiP's Engagement Data offering has helped Aberdeen maintain a robust database of net new names who are highly targeted and engaged. This offering has allowed is to improve conversion on our nurture programs equal to or better than what we had previously seen while allowing our program to remain successful in an environment of increasing expectations. Depending on the campaigns and segments, we have seen a conversion lift of 15-25% compared to the traditional methods of list buys and have allowed us to demonstrate that our internally-developed nurture programs work as expected."– Dennis Behrman, VP of Marketing, Aberdeen Group