ABM AND DISPLAY IN B2B TODAY
Today’s business-to-business ecosystem is one based on self-education. Today’s leads are doing more than reading email campaigns, they’re also taking a more active role in seeking out the answers they need to solve their business problems. More than 70% of B2B buyers fully define their needs before engaging with a sales rep.
HIPB2B’s ABM Display+ campaign gives you insights on that 70% before they’re ready to engage with your reps.
Display ads are the digital equivalent of roadside billboards. They stamp the name of your brand onto the minds of key stakeholders, while capturing valuable intelligence around the early interest from accounts on your ABM list.
Harness B2B display advertising to the power of ABM to plan your next moves in demand gen and nurture.
Connect HIPB2B’s ABM Display+ to our Classic Lead Gen or Campaigns for Early Demand and achieve 250% of usual outcomes. Read our latest white paper, “ABM Evolution” and learn why changing buyer behavior means engaging prospects in multiple channels in 2020.
What we need from you:
The best display ad sets are ones that cover the spectrum of the buying cycle: awareness, consideration, and action.
We work with what you have to ensure that your campaign runs successfully. A Display+ campaign requires images and a landing page. We can help you create relevant display images if needed and also host your landing pages if you don’t have one prepared. That will be attached to an asset like a white paper or ebook that you provide.
If you’re providing images, we ask you to send over your already-designed display images in a variety of typical and atypical size formats. A good “default” mix includes: 486×60, 100×100, 125×125, 200×200, 300×250, 728×90, 300×600, 970×250, and 320×5px.
Our team works with what you already have to create a seamless branding experience for your audience.