Today’s business-to-business ecosystem is one based on self-education. Today’s leads are doing more than reading email campaigns, they’re also taking a more active role in seeking out the answers they need to solve their business problems. More than 70% of B2B buyers fully define their needs before engaging with a sales rep.
HIPB2B’s ABM Display+ campaign gives you insights on that 70% before they’re ready to engage with your reps.
We’ve learned that display ads are the digital equivalent of roadside billboards. They often won’t result in immediate conversions, but plant the name of your brand into the minds of key stakeholders. Then they continue to nurture that seed of awareness with valuable content that ensures your brand is top of mind come decision time.
Harness B2B display advertising to the power of ABM to make your brand top of mind when purchase time arrives.
What we need from you:
The best display ad sets are ones that cover the spectrum of the buying cycle: awareness, consideration, and action.
We work with what you have to ensure that your campaign runs successfully. A Display+ campaign requires images and a landing page. We can help you create relevant display images if needed and also host your landing pages if you don’t have one prepared. That will be attached to an asset like a white paper or ebook that you provide.
If you’re providing images, we ask you to send over your already-designed display images in a variety of typical and atypical size formats. A good “default” mix includes: 486×60, 100×100, 125×125, 200×200, 300×250, 728×90, 300×600, 970×250, and 320×5px.
Our team works with what you already have to create a seamless branding experience for your audience.
Sample Display Mix
Get a comprehensive view of every lead
Every HIPB2B lead comes with a standard data profile. This includes a mix of general information (name, job title), company information (company name, size), and contact information (email, phone, address). Leads come with all the intelligence needed for targeted lead nurture and ultimately sustainable growth for your business. And, of course, everything HIPB2B provides is subject to our rigorous data quality standards and validation processes.