B2B Buying Has Evolved

WHITEPAPER ADVERTISING INTEGRATE

ABM Makes Display Ads Worth the Investment

Your future customers are out there. How do you find and nudge them towards deciding that your brand is the right fit?

According to the marketing experts at Forrester Research, web users are 56% more likely to complete a purchase if they first encounter engaging display advertising before clicking on an ad.

Display advertising is effective in all stages of the buyer’s journey:

  • Find
  • Identity
  • Nurture
  • Replace

Harness the power of B2B display advertising to make your brand top of mind when purchase time arrives. Read this ebook to learn how.

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ABOUT HIPB2B

HIPB2B is a demand gen solution provider. We utilize content, historical engagement, behavior data, and outbound marketing to drive high-value outcomes for marketing and technology clients.

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