Form completions are only a small portion of the total engagement in any given campaign. On average, only one of every three users that reach the landing page complete the form. In other words, a majority of the users that click through your email never see the related asset.
Forms create a lot of friction with your audience. Nobody wants to go through a background check in order to read your content. Even short forms quickly become a roadblock for prospective readers. This is especially true today when data security and privacy are top-of-mind for consumers.
Why put a barrier between your audience and your content? If the goal of the campaign is to get the key information in the hands of your ideal customers, why stop two-thirds of your audience from ever getting there?
HIPB2B offers frictionless Campaigns for Early Demand (CED) for exactly that reason. The process is exactly the same as a Classic Lead Generation campaign with the exception that there is no form on the landing page. Instead, users can click to view the asset directly. By matching users to records in our database, HIPB2B is able to provide full business card data for all those who engage with the asset.
Get More Value from Your Campaigns:
- Fill your CRM with relevant contacts at a greatly reduced cost per record
- Expand the marketing funnel and jump-start your nurture processes
- Enable account-based marketing (ABM) by building your reach in targeted accounts
- Convert missed opportunities with retargeting