Campaigns for Early Demand

Form completions are only a small portion of the total engagement in any given campaign. On average, only one of every three users that reach the landing page complete the form.  In other words, a majority of the users that click through your email never see the related asset.

Forms create a lot of friction with your audience. Nobody wants to go through a background check in order to read your content.  Even short forms quickly become a roadblock for prospective readers.  This is especially true today when data security and privacy are top-of-mind for consumers.

Why put a barrier between your audience and your content? If the goal of the campaign is to get the key information in the hands of your ideal customers, why stop two-thirds of your audience from ever getting there?

HIPB2B offers frictionless Campaigns for Early Demand (CED)  for exactly that reason.  The process is exactly the same as a Classic Lead Generation campaign with the exception that there is no form on the landing page.  Instead, users can click to view the asset directly. By matching users to records in our database, HIPB2B is able to provide full business card data for all those who engage with the asset.

Get More Value from Your Campaigns:

  • Fill your CRM with relevant contacts at a greatly reduced cost per record
  • Expand the marketing funnel and jump-start your nurture processes
  • Enable account-based marketing (ABM) by building your reach in targeted accounts
  • Convert missed opportunities with retargeting
“HIPB2B gives us the best value we’ve seen across all of our Cost Per Lead vendors.”

The number of quality leads has increased dramatically, while the cost per lead has remained low. HIPB2B goes above and beyond to accomplish all goals, while their ability to target a very broad market has contributed to the project’s success.

– Senior Corporate Marketing Manager, LogMeIn

Content Creation
All we need is your content. As part of a CED campaign, HIPB2B designs a supplemental content package that consists of a custom email, landing page, and thank you page. We strive to seamlessly match your branding across these items. All aspects are subject to your approval before sending.
Data Verification
HIPB2B has an in-house, entirely US-based Data Verification team. Data Verification ensures the data we deliver to you is the most complete and accurate information available. DV team members research pending leads to confirm information like phone number, job title, job role, and company.
Historical Behavior Scoring
Historical Behavior Scoring (HBS) helps you connect the dots. We use a proprietary algorithm to assign numeric scores to your leads based on the type, frequency, and recency of their engagement with similar offers. Scores can be calculated from overall engagement or confined to a specific time period, from the past couple of weeks to the past couple of years.


Contact us today to speak with one of our experts and start planning your pilot campaign.
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