Classic Lead Gen
WHAT IT IS

Today, the business-to-business (B2B) ecosystem is ruled by self-education. Potential buyers are moving increasingly further through the buying process before talking to a sales rep.

The key to developing modern business relationships is connecting potential buyers with relevant content early in their buying process. Unfortunately, starting a conversation is the hardest part of the process.

Running a classic lead generation campaign with HIPB2B allows you to put your top-of-funnel, educational content – like white papers and ebooks – in the hands of your target audience. Early-stage interaction with leads positions your company as a trusted advisor and sets your team up for warm conversations down the line. In fact, Forrester Research reports that 65% of decision-makers will award business to the company that first creates the buying vision.

Build your perfect audience:

  • Target individuals by job title, job function, and organizational level
  • Choose companies by location, number of employees, and annual revenue
  • Include or exclude companies by name
  • Further qualify your leads with custom questions

When you work with HIPB2B, you choose the ideal audience for every campaign. Based on your criteria, we create a target group of contacts from our database. We then deliver your content to these contacts through a series of optimized email broadcasts. As the campaign progresses and users interact with your content, we deliver leads in incremental batches until we reach your specified count.

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HiPB2B Classic Lead Generation Services begin at a base CPL of $30. This value can increase or decrease depending on a variety of factors:

  • Increased Targeting Criteria
  • Custom Questions
  • Higher Lead Volume
  • Longer Timeframe
  • Multiple Assets

Get a comprehensive view of every lead

Every HIPB2B lead comes with a standard data profile. This includes a mix of general information (name, job title), company information (company name, size), and contact information (email, phone, address). Leads come with all the intelligence needed for targeted lead nurture and ultimately sustainable growth for your business. And, of course, everything HIPB2B provides is subject to our rigorous data quality standards and validation processes.

PERSONAL
FIRST NAME
LAST NAME
JOB TITLE
JOB AREA
COMPANY
Contact
EMAIL
PHONE
PHYSICAL ADDRESS
Company
COMPANY NAME
NUMBER OF EMPLOYEES
ANNUAL REVENUE
EXTRA
Engagement*
TIME
DATE
DEVICE
BROWSER
Optional add-on to better segment your leads*
INCLUDED
NO ADDITIONAL CHARGE
Supplemental Content Creation
All we need is your content. As part of a CED campaign, HIPB2B designs a supplemental content package that consists of a custom email, landing page, and thank you page. We strive to seamlessly match your branding across these items. All aspects are subject to your approval before sending.
INCLUDED
NO ADDITIONAL CHARGE
Contact Verification
HIPB2B has an in-house, entirely US-based Contact Verification team. Contact Verification ensures the data we deliver to you is the most complete and accurate information available. CV team members research pending leads to confirm information like phone number, job title, job role, and company.
OPTIONAL
ADDITIONAL CHARGE
Historical Behavior Scoring
Historical Behavior Scoring (HBS) helps you connect the dots. We use a proprietary algorithm to assign numeric scores to your leads based on the type, frequency, and recency of their engagement with similar offers. Scores can be calculated from overall engagement or confined to a specific time period, from the past couple of weeks to the past couple of years.

Let’s grow your business together!

Contact us today to speak with one of our experts and start planning your pilot campaign.