Today, the business-to-business (B2B) ecosystem is ruled by self-education. Potential buyers are moving increasingly further through the buying process before talking to a sales rep.
The key to developing modern business relationships is connecting potential buyers with relevant content early in their buying process. Unfortunately, starting a conversation is the hardest part of the process.
Running a classic lead generation campaign with HIPB2B allows you to put your top-of-funnel, educational content – like white papers and ebooks – in the hands of your target audience. Early-stage interaction with leads positions your company as a trusted advisor and sets your team up for warm conversations down the line. In fact, Forrester Research reports that 65% of decision-makers will award business to the company that first creates the buying vision.
Build your perfect audience:
- Target individuals by job title, job function, and organizational level
- Choose companies by location, number of employees, and annual revenue
- Include or exclude companies by name
- Further qualify your leads with custom questions
When you work with HIPB2B, you choose the ideal audience for every campaign. Based on your criteria, we create a target group of contacts from our database. We then deliver your content to these contacts through a series of optimized email broadcasts. As the campaign progresses and users interact with your content, we deliver leads in incremental batches until we reach your specified count.
Get a comprehensive view of every lead
Every HIPB2B lead comes with a standard data profile. This includes a mix of general information (name, job title), company information (company name, size), and contact information (email, phone, address). Leads come with all the intelligence needed for targeted lead nurture and ultimately sustainable growth for your business. And, of course, everything HIPB2B provides is subject to our rigorous data quality standards and validation processes.