Data is the foundation of any marketing campaign. Starting with the right data puts you on the path to success, just as starting with bad data sets you up for failure. It may seem like an obvious connection, but the importance can’t be overstated.
Maintaining a B2B database is an ongoing battle for any company. Without routine validation, data becomes unusable at an alarming rate. Costly marketing automation systems require complete, accurate records to function. Business growth is dependent on the ability to acquire and develop a consistent stream of the right contacts.
As a trusted, single-source data partner, HIPB2B supports clients in three crucial areas:
- Maintenance –As much as 22.5% of your database goes bad every year. Left unchecked, your audiences continue to become smaller and less productive until they are no longer viable. HIPB2B can replace vital contacts as needed to preserve your audience size, composition, and performance.
- Growth – Launching new offerings, expanding into new geographies, or dialing up efforts to reach specific accounts requires an influx of targeted data. HIPB2B allows you to select the exact contacts and companies you want at a scale that matches your objectives.
- Enrichment – There’s always room for better information on your contacts. User-provided data leads to errors and inconsistencies. HIPB2B can fill in gaps in your contact records, standardize fields, and add valuable details like technology usage and social profiles.
Pick the fields and formats that
fit your needs
Customized data files from HIPB2B are built to your exact specifications. Choose audience parameters with the same precision as our Classic Lead Generation campaigns, select exactly the fields you need from more than ***15*** available options, and supply your own formatting template to ensure your new data melds seamlessly into your existing database.