Data +
WHAT IT IS

Data is the foundation of any marketing campaign. Starting with the right data puts you on the path to success, just as starting with bad data sets you up for failure. It may seem like an obvious connection, but the importance can’t be overstated.

Maintaining a B2B database is an ongoing battle for any company. Without routine validation, data becomes unusable at an alarming rate. Costly marketing automation systems require complete, accurate records to function. Business growth is dependent on the ability to acquire and develop a consistent stream of the right contacts.

As a trusted, single-source data partner, HIPB2B supports clients in three crucial areas:

  • Maintenance –As much as 22.5% of your database goes bad every year. Left unchecked, your audiences continue to become smaller and less productive until it is are no longer viable.  HIPB2B can replace vital contacts as needed to preserve your audience size, composition, and performance.
  • Growth – Launching new offerings, expanding into new geographies, or dialing up efforts to reach specific accounts requires an influx of targeted data. HIPB2B allows you to select the exact contacts and companies you want at a scale that matches your objectives.
  • Enrichment – There’s always room for better information on your contacts. User-provided data leads to errors and inconsistencies. HIPB2B can fill in gaps in your contact records, standardize fields, and add valuable details like technology usage and social profiles.
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Pick the fields and formats that
fit your needs

Customized data files from HIPB2B are built to your exact specifications. Choose audience parameters with the same precision as our Classic Lead Generation campaigns, select exactly the fields you need from more than ***15*** available options, and supply your own formatting template to ensure your new data melds seamlessly into your existing database.

PERSONAL
FIRST NAME
LAST NAME
JOB TITLE
JOB AREA
COMPANY
Contact
EMAIL
PHONE
ADDRESS
SOCIAL PROFILE*
Company
COMPANY NAME
NUMBER OF EMPLOYEES
ANNUAL REVENUE
DOMAIN NAME
LIMITED
Technology Use*
DEVICE*
BROWSER*
OPERATING SYSTEM*
IP*
Limited availability*
INCLUDED
NO ADDITIONAL CHARGE
Content Creation
All we need is your content. As part of a CED campaign, HIPB2B designs a supplemental content package that consists of a custom email, landing page, and thank you page. We strive to seamlessly match your branding across these items. All aspects are subject to your approval before sending.
INCLUDED
NO ADDITIONAL CHARGE
Contact Verification
HIPB2B has an in-house, entirely US-based Contact Verification team. Contact Verification ensures the data we deliver to you is the most complete and accurate information available. CV team members research pending leads to confirm information like phone number, job title, job role, and company.
OPTIONAL
ADDITIONAL CHARGE
Historical Behavior Scoring
Historical Behavior Scoring (HBS) helps you connect the dots. We use a proprietary algorithm to assign numeric scores to your leads based on the type, frequency, and recency of their engagement with similar offers. Scores can be calculated from overall engagement or confined to a specific time period, from the past couple of weeks to the past couple of years.

Let’s grow your business together!

Contact us today to speak with one of our experts and start planning your pilot campaign.
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