IN TODAY’S DIGITAL-FIRST WORLD, YOU MUST BE ABLE TO REACH YOUR PROSPECTS WHERE THEY ARE.
Omnichannel demand gen focuses on delivering a consistent prospect experience across 2 or more digital channels. An orchestrated omnichannel demand gen strategy across these channels enables HIPB2B to capture data on all campaign touchpoints.
What is the motivating factor besides prospect experience? Simple.
The engagement rate on omnichannel is 18.96% vs 5.4% via a single-channel.
That said, HIPB2B’s guiding principle for omnichannel demand gen is prospect-based, not channel-based. The goals are to:
- Provide engagement options across the prospect experience,
- Capture that engagement in various forms, and
- Unify those data streams so they can be fully monetized.
Connecting HIPB2B’s Display to our Classic Lead Gen or Campaigns for Early Demand enables the potential for omnichannel demand gen outcomes. For our clients, this means securing verified business card data and firmographics on leads and engagers, as well as in-depth intelligence on ad performance.
Learn how marketers can tap the power of omnichannel for demand gen campaigns in the year to come in our latest ebook, “Omnichannel Demand Gen.“