THE STATE OF DEMAND GEN
New research on data, technology & omnichannel execution.
HOW CAN MARKETERS BEST UTILIZE DATA AND TECHNOLOGY TO GENERATE MORE DEMAND FOR THEIR BUSINESS?
Omnichannel Demand Generation Conducted by HIPB2B and Ascend2 Published February 2022
To answer this question, Ascend2 Research, in partnership with HIPB2B, fielded the State of Demand Generation survey to B2B marketers throughout November 2021.
In the subsequent analysis, we learned a full one-third of B2B marketers see generating enough leads as a major struggle. Collecting and using quality data also ranked as a top demand gen challenge for 40% of B2B marketers.
When asked what 2022 demand gen strategies look like, nearly half (49%) of best-in-class marketers surveyed stated they are using an omnichannel approach.
Herein, discover what next-level demand generation looks like and see how omnichannel answers each of the top challenges B2B marketers are facing by:
- improving lead quality
- improving data quality
- increasing qualified lead quantity
- unifying and making data actionable
- enabling true performance measures