To answer this question, Ascend2 Research, in partnership with HIPB2B, fielded the State of Demand Generation survey to B2B marketers throughout November 2021.
In the subsequent analysis, we learned a full one-third of B2B marketers see generating enough leads as a major struggle. Collecting and using quality data also ranked as a top demand gen challenge for 40% of B2B marketers.
When asked what 2022 demand gen strategies look like, nearly half (49%) of best-in-class marketers surveyed stated they are using an omnichannel approach.
Herein, discover what next-level demand generation looks like and see how omnichannel answers each of the top challenges B2B marketers are facing by:
- improving lead quality
- improving data quality
- increasing qualified lead quantity
- unifying and making data actionable
- enabling true performance measures
ABOUT THE AUTHOR
MARKETING TECHNOLOGY COMPANIES AND DIGITAL MARKETING AGENCIES PARTNER WITH ASCEND2 TO SUPPLEMENT THEIR MARKETING CONTENT, GENERATE LEADS, AND ENGAGE PROSPECTS TO DRIVE DEMAND THROUGH THE MIDDLE OF THE FUNNEL. LEARN MORE ABOUT ASCEND2.